Men's Style Guide
Man in a tailored navy blazer and grey trousers walking down a city street at golden hour
The Complete Guide to Men's Fashion

Dress well for every season, style and occasion.

Straightforward menswear advice: build a wardrobe that works, find your style, pick the right shoes and socks, and look sharp from the office to the golf course.

Start with the basicsExplore styles

Browse the guide

Eight sections covering everything a man needs to know about clothes, from first principles to heritage workwear.

Flat lay of a men's capsule wardrobe with blazer, oxford shirt, jeans, chinos and shoesBeginner's GuideWardrobe basics, fit & accessories Man in a navy peacoat and grey scarf walking on a snowy city streetSeasonsWhat to wear spring to winter Man in a black tuxedo and bow tie at an evening wedding receptionOccasionsWeddings, holidays & celebrations Man in a navy golf polo and stone chinos on a golf course fairwayGolfCourse-ready outfits & etiquette Man in an olive overshirt, white t-shirt and dark jeans at a caféStylesCasual, classic, smart & sport Man in a tweed jacket, flat cap and corduroys with a spaniel in the English countrysideHeritage & WorkwearMilitary, British country & US workwear Flat lay of men's shoes: oxfords, brogues, loafers, chelsea boots and sneakersShoesThe right shoes for every style Man wearing patterned navy and burgundy dress socks with grey trousers and brown broguesSocksHow to match socks to any outfit

Start here

New to dressing well? These guides give you the biggest improvement for the least effort.

Nine rules every well-dressed man follows

Memorise these and you will already be ahead of most men in the room.

Fit comes first

A well-fitting inexpensive garment beats an expensive one that doesn't fit. Find a good tailor.

Build on neutrals

Navy, grey, white, olive and brown combine endlessly. Add colour in small doses.

Match your leathers

Brown shoes with a brown belt, black with black. It's a small detail that shows care.

Dress one step up

When unsure, go slightly more formal. You can always lose the tie.

Socks follow trousers

With tailoring, match socks to trousers for a long, unbroken line.

Invest where you wear most

Spend on shoes, coats and the items you use daily. Save on trend pieces.

One statement at a time

A bold jacket, loud socks or a patterned tie: pick one, not all three.

Look after your clothes

Shoe trees, good hangers, brushing and rotation double the life of your wardrobe.

Wear it with confidence

Style is personal. Know the rules so you can bend them on purpose.

Man in a tweed jacket and flat cap with a spaniel in the English countryside
Trending now

Heritage is back: military, British country and American workwear

Field jackets, waxed cotton, tweed and duck canvas are everywhere again, and not just with people who hunt, farm or build things. These clothes last for decades and look better the more you wear them.

Our heritage section explains where each style comes from, which pieces are worth buying, and how to wear them without looking like you are in costume.

Read the heritage guides

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Fresh, practical articles from every section of the site.

About Men's Style Guide

Men's Style Guide is an independent resource for men who want to dress better without following every passing trend. We explain the why behind menswear: why a jacket should fit at the shoulders, why brown shoes are more versatile than black, and why a waxed jacket works in both the countryside and the city. With that understanding, you can make confident choices for yourself.

Whether you're building your first grown-up wardrobe, preparing for a wedding, heading out for a round of golf, or curious about the return of military, British country and American workwear, you'll find a clear, practical guide here. Start with our beginner's guide, or jump straight to what to wear this season.